Build the machine that sells.
I'm Alar Võrk — a Sales Architect with 30+ years in B2B sales. I help founders and SME leaders turn scattered effort into a sales system that delivers consistent, profitable growth.
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30 + years
in B2B sales
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10 + markets
across Europe & Asia
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90 %+ win rate
on international tenders
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227 % of target
during a recession
Deals closed with IBM, Microsoft, Pfizer, Bayer, Roche, HP and Schneider Electric.
Most advisers teach people to sell better. I help companies build the machine that sells.
Sales is an engine — roles, processes, incentives, and rhythm. Miss one part and you drive with the handbrake on. My job isn't to replace your team; it's to give founders and business leaders the structure to turn ideas into traction and results.
What I do
01
New Business Development
Open new markets, find the right partners, and secure first wins — with a repeatable way to keep unlocking growth.
02
Sales Operations
Release the hidden potential in your existing team by redesigning roles, processes, and rhythm so effort turns into growth.
03
Account Management
Turn account management from reactive service into a proactive engine for long-term, profitable growth.
Mechanics of the Sales Engine™
A five-module B2B sales programme — from a founder's first deal to international growth. Delivered as a keynote or a hands-on workshop. Take the full journey, or pick the stage you're at.
How it works — Assess · Design · Build
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1 — Assess
Understand the real situation
We start with clarity. I review your current sales approach, listen to how customers actually buy, and pinpoint the bottlenecks holding growth back. Together we decide what matters most — new business, sales structure, or account management — so we focus on changes that create real impact.
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2 — Design
Create the blueprint
Based on what we find, I design a practical system for your company: defined roles, simpler processes, and a rhythm your team can sustain. For new markets, a market-entry plan with first steps; for operations, a structure that frees your people to sell; for accounts, a framework to grow existing customers.
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3 — Build
Put the system into motion
I don't leave you with slides. I guide your team through the first steps — testing the approach, running early meetings, implementing new workflows — so the system runs smoothly and avoids the common pitfalls. When it works, it's yours to run and scale.